Interesting article: “In Whose Interest: Do National Nonprofit Advocacy Organizations Represent the Under-represented?”
I recently came across this article (below picture) by Cynthia Gibson. Although it was written more than two years ago, I think it’s relevant to content development in today’s New Media/Social Web environment. One way that nonprofits can truly represent their constituents is by creating media WITH the people they serve; media content that derives directly from their experiences.
P.S. I’m thinking the masks in the accompanying art are meant to evoke ‘representation’, right?
In Whose Interest: Do National Nonprofit Advocacy Organizations Represent the Under-represented?
By Cynthia M. Gibson, Ph.D
Nonprofit Quarterly: Summer 2006
“… Of particular interest is whether national nonprofit advocacy organizations that were established to provide grassroots citizens with a “voice” in the policy-making process continue to represent them in that arena.”
Read the rest of the article by copying and pasting the link below (WordPress doesn’t like this link for some reason):
For more from Cynthia, check out her blog at Citizen Post.