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Millennials and activism on the Social Web

June 3, 2008

There’s an interesting article over on Wired about “Millennials” and social networking. The article focuses on former TechPresident editor Josh Levy moving to and their use of social tools:

One of the defining aspects of this emerging — and sizable — generation is its collective approach to social issues and the rate at which its members volunteer, according to the researchers, whose work and its significance for politics have been chronicled extensively…

As if to prove the point, Obama’s online networking has been helped along by Facebook co-founder Chris Hughes, who at 24 is by definition part of this Millennial demographic.

But how can this intent and energy be harnessed and capitalized upon beyond electoral politics?

Indeed that is the question. But I’m not convinced that social tools and new forms of collaboration are just for Millennials. It’s too easy to write off previous generations without exploring how to get them to buy in as well. That’s the real challenge.

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