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Learning from Obama’s use of Social Media tools

November 24, 2008

I heard this great story on one of my favorite radio shows “On the Media“: an interview with Marshall Ganz about Camp Obama where supporters learned how to campaign for their candidate.

I love this quote from Professor Ganz: “On the progressive side, everybody had become marketeers. Everybody’d been marketing their cause or marketing their candidates as if it was another bar of soap, transforming people from citizens into customers.What we did was bring the citizenship back in and put the people back in charge, and then put the tools in their hands.

Netsquared also rounded up Lessons from the Campaigns with its Think Tank.

I like this quote from Shari Ilsen, of Great Nonprofits: “[Obama] took technology that had been around for a while and used it in a new way. He applied web 2.0 to a realm that had never met it before, and in so doing he changed the face of modern politics.”

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