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12 Ways to Promote Your Upcoming Event with Social Media

July 26, 2014

Screen Shot 2014-07-26 at 12.45.08 PMEDTI just returned from a great week in the mountains of North Georgia with the 2014 SPIN Academy South (see photos here). I lead a session on “12 Ways to Promote Your Event with Social Media”. You can view the  presentation via the Prezi image above or here. You can also read an outline of what I recommend: Read more…

“Listen” to How Radio Can Improve Your Videos

June 12, 2014

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Recently I met up with folks at WITNESS to talk about how making public radio has changed my video production. I’ve been learning from great radio producers about what makes their work so compelling and I wanted to translate these lessons into tips for videography. Read the rest of the post here. 

11 (Unpretentious) Ways to Promote Your Radio Story with Social Media

June 6, 2014

Here’s a portion of my recent article for AIRBlast from the Association of Independents in Radio:

Introduction: Securing a broadcast is now just a step along the way in spreading a radio story. How can producers plug into online networks to hook new listeners? Social media strategist and AIR member Will Coley discovered his zest for radio at the first Transom Radio Story Workshop, and in 2012 developed the Working Now project as a SoundCloud Community Fellow. His stories have broadcast on KCRW’s UnFictional, Transom.org, and Georgia Public Broadcasting, among others. Here he shares his top tips.

For many broadcast journalists, social media can seem like a time-sucking procrastination tool that others use to boast. I’d like to suggest that it offers fruitful ways to increase the impact of your stories without seeming like a huckster.

After working for many years in nonprofits, I’ve learned that digital stories rarely have their own legs. As a new radio producer, I’ve discovered that I can apply many of the lessons I’ve learned to promoting stories. In much the same way, AIR’s experience with the Localore projects proved that it’s important to use an array of digital tools to engage new audiences (see “What’s Outside”).

We need to help people find what we make. Even if you work for a station or production company that has its own robust social media strategy, you still have a role in getting your work to new audiences.

Click here  to find 11 ways to promote your radio story, complete with pro tips to refine your strategy. 

New Prezi: What Videographers Can Learn from Public Radio

May 30, 2014

or “How learning about audio storytelling changed my videos”

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Check out this presentation I created for WITNESS staff about the connection between audio storytelling and video.

New Video: Carlos Hidalgo from Adelanto Detention Center

May 13, 2014

Video for Community Initiatives for Visiting Immigrants in Confinement (CIVIC)

New Video: The Women’s Refugee Commission Then and Now – A Board Chair Emerita’s Reflections

May 6, 2014

Judy Mayotte, Women’s Refugee Commission Board Chair Emerita, shares early memories of her involvement with the organization, and the transformative effect our work has on the lives of displaced women and children in war zones. Learn more at 25yearsleadingchange.org

Bringing My Father Home (Through Audio): How I Made #Southern242

January 24, 2014

Cross posted at Transom.org

or listen on KCRW

About Southern Flight 242

When I was seven years old, my father died in a commercial plane crash. It’s a fact I grew up knowing and something I never wanted to look into, until now.

After I decided to make a radio story about the crash, I often wondered if it was the best choice as my first big project as a new radio producer. It took far longer than I ever expected, in part because it was so personal. But I realized that if I couldn’t answer tough personal questions, how could I expect others to do the same?

The initial kernel of the story idea came back in 1997 when I stumbled on an article in the in the New York Times about the 20th anniversary of the Southern Flight 242 accident (my family somehow missed being invited). And then in 2012, fifteen years later, I happened to be in Georgia for a conference that was 70 miles from the crash site. The key event in those intervening years was participating in the Transom Story Workshop. In Woods Hole, I learned much of what I needed to tell the story. I learned even more along the way. Read more…