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Five-Second Advocacy with Visual Images

June 26, 2013
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Screen Shot 2013-06-26 at 7.53.45 PMPDTCheck out my recent presentation on visual communications for the SPIN Academy South. 

5 Key Relationships for Your Nonprofit…And the Tools and Tactics to Facilitate Them

March 29, 2013

Reposted from my post on the NTEN blog

String Theory of Community Organizing - Marta Evry, Venice for Change

Photo by Marta Evry

Has this happened to your nonprofit? One staff person or select members of the communications team are assigned to manage all of your organization’s social media. While this might make sense, it can be a lonely and complicated job speaking for an entire organization to the outside world.

Instead of siloing social media into “that stuff that so-and-so does,” what would a more integrated approach look like?

Since social media relies on social networks, let’s examine junctures in various organizational relationships where social media could be useful. Read more…

My Video for @EndIsolation: Immigration Detention Separates Families

February 28, 2013

This is a video I made for Community Initiatives for Visiting Immigrants in Confinement (CIVIC) using old audio “tape” from a conversation with someone in immigration detention. I was inspired by my colleague Bianca Giaever’s excellent video “The Scared is Scared” to use text and other images to illustrate the story.  Upworthy shared it which resulted in over 7,000 views!

The Intersection of Social Media Content Strategy & Radio Storytelling?

January 15, 2013

Venn-diagram2This Venn diagram (left) helps describe how my 2013 is starting out.

I’ve been learning more about the attributes of radio storytelling since attending the excellent Transom Story Workshop. As a result, I’ve been experimenting more with audio as part of social media content strategies with my clients.

And now coincidentally, I’ve just published two blog posts for these two different (but overlapping?) audiences. Check them out:

Renew The Heart & Soul of your Non-Profit for a Chance To Win $10,000

December 3, 2012

via John Haydon

If you’re like most people who work at nonprofits, you’re inspired by quietly changing the world each and every day.

But sometimes it’s not easy to stay inspired – especially because you’re a human being with good days and bad days!

Re-inspire your sense of mission by participating in the Heart & Soul grant

The CTK Foundation has just launched the 2012/2013 Heart & Soul Grants, with over $55,000 to assist nonprofits like yours in accomplishing your mission.

But, more important than the money is the process for applying, which is unlike any other grant program!

How do you apply for these grants? Read more…

Finding the Story with Audio: Antoine Jenkins, 14-year-old campaign canvasser

November 8, 2012

As may know, lately I’ve been exploring digital storytelling through audio. I’ve been curious about how nonprofits and foundations can learn from the expertise of public radio producers in creating compelling stories.

With that in mind, I created this recent experimental piece about Antoine Jenkins who I met recently  on a canvassing trip to Las Vegas. As soon as I met Antoine, I knew I’d found a great “character” for a story.

While recording Antoine, I kept thinking about an excellent presentation by Planet Money’s reporter Robert Smith at the Third Coast Audio Festival. Smith carries a diagram of a story structurein his wallet: a story “embryo” by Dan Harmon, the creator of the TV Show “Community.” See the stages in the diagram on the left.

I realized that for a better story, I needed to record Antoine  going somewhere and doing something. So I made a point of following him as he canvassed for the Obama campaign. Antoine had already entered an unfamiliar situation and had to adapt to it. I included all the door knocking to show the drudgery of the task and how unfulfilling it could it. In the end, Antoine meets an actual voter. But how did Antoine change in the end? I think he felt more confident and like he contributed something important to Obama’s campaign. For me, this was an exercise in constructing an effective story. Let me know what you think.

If your organization wants to do the same, how would you put together a compelling story about a supporter or the community you serve?

Read more on these blogs that shared my audio story. 

Wrapping up a @SoundCloud Demonstration Project to Create & Curate Audio Content

October 26, 2012

For the past ten weeks, I’ve been working on a project supported by a 2012 SoundCloud Fellowship. “Working Now” is all about the working lives of people in the US and around the world. It’s also an homage to the great Studs Terkel and his book “Working” which will be 40 years old soon.

Here’s my audio recap of the project:

Read more…